A Concise Guide to Market Research: Process, Data, and Methods Using IBM SPSS Statistics (3rd Edition)
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Master the market research process, from planning to analysis and reporting Understand the different types of market research data and how to collect it Learn how to use IBM SPSS Statistics to analyze market research data Gain insights into customer behavior, preferences, and trends Make informed decisions based on market research findings Improve your marketing campaigns and product development efforts Stay up-to-date on the latest market research techniques Enhance your career in market research or related fields
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